Brand Context
By Matizmo, cybersecurity marketing agency

Your AI does not know your brand.

We are a cybersecurity marketing agency. Brand Context is how we help your team create on-brand work themselves. Structured files built from your brand and messaging guidelines. Drop them into any AI tool and it instantly knows your brand, your buyers, and your rules.

brand-core.md
# brand-core.md
company: Acme Security
category: Endpoint Detection & Response
tone: Direct, confident, no jargon
## Buyers
primary: CISO, VP Security
secondary: SOC Manager, IT Director
## Voice rules
- Never lead with fear
- Outcomes before features
- Avoid: "robust", "cutting-edge", "next-gen"
8
Structured files
4 wks
Delivery timeline
100%
Cybersecurity focused
3+
AI platforms tested
The problem

Your AI creates like everyone else's.

01

Generic output

Your team is already using AI. Nobody loaded your brand into it. So everything it produces looks and sounds like everyone else.

02

No brand memory

It does not know your buyers. It does not know your voice. It does not know what makes you different from every other cybersecurity vendor.

03

Fast to produce, slow to perform

A lot of output. Not much cut-through.

The solution

Encode your brand into files your team can load into any AI tool.

We are a cybersecurity marketing agency. We know what it takes to create work that stands out in this market. Brand Context is how we put that knowledge directly into your team's hands. Not prompts. Not guidelines they have to read first. Files. Drop one in and everyone on your team creates on-brand work themselves.

brand-kit/
📄brand-voice.md
📄messaging.md
📄buyer-personas.md
📄visual-identity.md
📄content-rules.md
📄channel-guidance.md
📄competitive-context.md
📄ai-usage-policy.md
Drop any file into your AI tool of choice →
What's in the kit

Eight structured files. One complete brand context.

01
Brand CoreWho you are, what you do, and what makes you different.
Starter
02
Voice and ToneYour voice, sentence structure, vocabulary, and what to avoid.
Starter
03
Negative RulesThe phrases, clichés, and off-brand language you never use.
Starter
04
Buyer PersonasYour buyers, their goals, their fears, and the language that lands.
Standard
05
Content PlaybookWhat to create, for which platform, and for which stage of the buyer journey.
Standard
06
Visual PromptsImage generation templates for photography, illustration, and iconography. Tested across leading AI image tools.
Standard
07
Product MessagingPer-product positioning, proof points, and objection handling.
Enterprise
08
Competitor GuardrailsHow to position against competitors and where the lines are.
Enterprise
How it works

Three steps. Four weeks. Done.

01

You send us your brand and messaging guidelines

Your brand and messaging guidelines, tone of voice docs, and example content.

02

We build your kit

We translate everything into structured files, tested across various AI tools.

03

Your team loads and goes

Anyone on your team loads the relevant file and gets on-brand output immediately.

Who it's for

Built for cybersecurity marketing teams.

Cybersecurity marketing teams who want to create on-brand work themselves, without relying on an agency for every asset.

CMOs and VP Marketing who need brand consistency across teams, freelancers, and AI tools.

Teams already using AI but getting generic, off-brand results.

What it is not

A defined deliverable. Not an open-ended engagement.

Not a training course. We build it for you.

Not a retainer. Defined deliverable. Clear end point.

Not a strategy project. We work with what you have.

Not tool-specific. Works in any AI tool your team uses.

Investment

Three tiers. One clear outcome.

Starter
£1,500

The core brand context. Everything the AI needs to create in your voice.

  • Brand core
  • Voice and tone
  • Negative rules
  • Buyer personas
  • Content playbook
  • Visual prompts
  • Product messaging
  • Competitor guardrails
  • Team onboarding session
  • Custom AI agent skill
Standard
£3,500

The full kit. Brand, voice, personas, playbook, and visual prompts.

  • Brand core
  • Voice and tone
  • Negative rules
  • Buyer personas
  • Content playbook
  • Visual prompts
  • Product messaging
  • Competitor guardrails
  • Team onboarding session
  • Custom AI agent skill
Enterprise
£7,500

Everything, plus product messaging, competitor guardrails, onboarding, and a custom skill built for your AI agents.

  • Brand core
  • Voice and tone
  • Negative rules
  • Buyer personas
  • Content playbook
  • Visual prompts
  • Product messaging
  • Competitor guardrails
  • Team onboarding session
  • Custom AI agent skill

We take on three new clients per month.

All prices exclude VAT. Bespoke scoping available for enterprise teams.

Book a discovery call

We are a cybersecurity marketing agency. Let us build the context that empowers your team.

30 minutes. No commitment. Send us your brand and messaging guidelines and we will show you exactly what we can build from them.

Kind words

What our clients say.

"

Nails the brief first time.

Ben

VP Marketing

"

High-impact creative, fast.

Stephen

Partner

"

Keeps us standing out.

Guy

Head of Digital

"Simply stellar work."Estelle, VP Comms
"Fast, flexible and easy."Guillaume, Product Marketing Director
"My favourite partner."Tom, VP Marketing
"Always on time and on brand."Georgina, Director of Customer Acquisition
"Outstanding quality, every time."Ed, CEO
"On brief, on budget, on time."Paul, Interim CEO
"Minimal brief, maximum output."Andrea, Senior Marketing Manager
"Intuitive and low-friction."Sarah, Global Marketing Leader
"Better than big-agency work."Matt, Marketing Executive
"Ideal creative partner."Louise, Fractional CMO
"Simply stellar work."Estelle, VP Comms
"Fast, flexible and easy."Guillaume, Product Marketing Director
"My favourite partner."Tom, VP Marketing
"Always on time and on brand."Georgina, Director of Customer Acquisition
"Outstanding quality, every time."Ed, CEO
"On brief, on budget, on time."Paul, Interim CEO
"Minimal brief, maximum output."Andrea, Senior Marketing Manager
"Intuitive and low-friction."Sarah, Global Marketing Leader
"Better than big-agency work."Matt, Marketing Executive
"Ideal creative partner."Louise, Fractional CMO